01
The Operational Breakdown
- 01
Ungoverned Mobile Groups: Store teams and area managers coordinate commercial changes through personal chat apps and unmonitored text threads.
- 02
Uneven Promotional Execution: Markdown campaigns and promotional materials arrive on time at flagship stores but lag behind at regional branches.
- 03
Unorganized Field Reports: Merchandising execution proofs, damaged fixture reports, and customer feedback arrive through disconnected channels in random formats.
- 04
Zero Visibility Over Field Teams: Headquarters has no reliable way to verify whether traveling merchandisers or POS technicians have arrived at assigned stores.
02
How Tawasol Solves It
Scroll the table to read all columns
| Operational Problem | What Tawasol Does | The Functional Result |
|---|
| Ungoverned Mobile Groups | Dedicated store and field units inside a company-owned, fully administered mobile application. | Operational instructions flow exclusively through a secure, corporate-controlled channel. |
|---|
| Uneven Promotional Execution | Shawts targeted to specific regional store units, with updated planograms and price files attached from the Library. | Every branch team in the region reviews markdown guides before opening their doors. |
|---|
| Unorganized Field Reports | Consolidated operational groups supporting photos, voice notes, and structured document uploads. | Field execution reports arrive in one central location in a uniform, reviewable format. |
|---|
| Zero Field Visibility | The Tracking module assigns maintenance calls, monitors on-site check-ins, and receives photo-verified task completions. | Regional managers track field progress and store visits as they occur. |
|---|
03
Case Studies in Practice
01↗
Scenario A: Overnight Regional Promotional Execution
- The Role
- Area Operations Manager.
- The Situation
- A flash promotional event requires an overnight price adjustment and visual display reset across 24 regional retail branches.
- The Action
- He issues a targeted Shawt exclusively to those 24 store units, attaching the updated price book and display guide directly from the Library.
- The Outcome
- Store managers review the directives prior to opening. Associate questions are posted and resolved in the comments thread, providing a single public answer for all 24 locations without duplicate calls.
02↗
Scenario B: Unexpected Field Fixture Defect
- The Role
- Field Maintenance Technician.
- The Situation
- A routine store visit uncovers an unlisted electrical fault behind the primary cosmetics wall display.
- The Action
- He captures photos of the wiring fault and records a voice memo explaining the issue directly inside the regional facilities group.
- The Outcome
- The facilities engineer at headquarters reviews the photos, approves the necessary parts order in the chat thread, and logs the maintenance exchange against the store's record.
04
Comprehensive Sector Capabilities
- 01
Visual Merchandising Guides: Distribute floor sets, window display guides, and planograms directly to the stores building them, complete with reference photos.
- 02
Daily Opening & Closing Checklists: Store opening routines, cash-drawer reconciliation procedures, and shift handovers live in the mobile Library for easy reference.
- 03
Regional Inventory Advisories: Broadcast stock alerts or warehouse replenishment delays to the affected branches, preventing staff from promising unavailable goods.
- 04
In-Store Safety and Incident Logs: Report slip-and-fall incidents, register shortages, or shoplifting events with immediate photographic evidence.
- 05
Fast Seasonal Staff Intake: Add temporary holiday retail associates in bulk via formatted Excel sheets, immediately placing them in their store unit.
05
Measurable Value
- ↗
Day-to-day: Store associates receive verified operational instructions in one app, and headquarters receives standardized photo reports from the floor.
- ↗
Over time: Retail execution standards remain consistent across all sales regions, while the cost of onboarding rotating retail staff drops significantly.
06
Frequently Asked Questions
Can directives be targeted exclusively to branches within a single territory?
Yes. Each retail branch is configured as an independent unit, allowing communications to target one store, a specific district, or the whole chain.
Can field technicians and store associates submit voice recordings and photos?
Yes. Messaging channels natively support photos, audio messages, and documents.
Can Tawasol assign scheduled maintenance tasks to traveling technicians?
Yes. The Tracking module sends service orders to technicians' phones and tracks their arrival and completion in real time.
Can retail floor associates use Tawasol without a corporate email address?
Yes. Store staff sign in using their unique Employee ID number.
How are temporary holiday associates added?
In bulk via formatted Excel rosters, mapping workers directly into their assigned store units.
